Natural Born Disc Golfer - Dream, Passion and a company.
Natural Born Disc Golfer is founded by me, Juha Kytö, the Disc Golf enthusiast, promoter and a dreamer, a Natural Born Disc Golfer one might say.
I believe we can make the world a better place with Disc Golf and I am putting all effort to achieve that.
NBDG represents the hard work behind growing the sport. Endless hours of volunteering in the courses and events, behind the scenes in the clubs and associations.
People who share the same passion and dreams have joined the mission NBDG has and instead of stuck being a one man dream, NBDG has evolved to Finnish family and employee-owned company and a brand which supports and grows disc golf in a daily basis and as a committed group we want to make world a better place with disc golf.
We grow the sport and make world a better place together, with our partners and with YOU.
Our Mission
We make world a better place with Disc Golf.
Playing Disc Golf makes you feel better physically and mentally, a disc golf world is a happy world.
Our Vision
Fulfill people's dreams.
We employ people from inside sport of Disc Golf and offer the best Disc Golf Experience's you can imagine both on the course and off the course.
Our Values
We value an honest relationship with our customers.
We offer more so you could Get More.
History of NBDG
NBDG has a long journey behind and even longer ahead. NBDG started as a dyeing company in 2013 when I continued the business of Anabolic Asteroid Custom Dyed Discs with two friends of mine.
Business was more a hobby than actually doing something with full focus, and at the end of 2014, I decided to go more active with the company to reach my goals and dreams. My wife, Terhi, supported me with the idea and together we purchased rest of the company for our family.
At the beginning of 2015, we started to sell dyeing products and discs on the website under the name DGStore.fi. Name and logo came from Sweden from the company “Disc Golf Store” and we co-operated intensively for the first year. After that, the Swedish branch faded away and DGStore.fi started to live the life of its own fullest.
2016 we launched our first brick & mortar store in Kerava, Finland. It was a small 40m2 room that was going to be a warehouse at first. Soon we realized that it was not going to be big enough if we want to be a store and taken seriously.
Luckily, there was a big space available for us in the same building and we moved there to a substantial 140m2 store. At the same time, young Teemu started in the store and studied Business Basics while working.
In the summer of 2016, I also started to plan Tyyni 2017, the Biggest Disc Golf Event in Europe. My crazy and wild idea of bringing hundreds of people and businesses together in one place was shot down multiple times, but with the help of the biggest sponsors (Westside, Latitude 64 and Dynamic Discs) who believed the idea, it was looking so confident that we did go forward with the plan.
2017 was the big year. Together with Terhi, we also started to run the business in Joensuun Tila under the name Sibbe. The place was the main center of the Tyyni event and has a small hotel, cafe, harbor, RV-area and obviously a Disc Golf course. Tyyni was a huge success, even that it made a negative income, but it was started basically from scratch and had a bright future ahead.
2018 it broke the record of biggest event in Europe again, with almost doubled the players with count of 741 players from 16 different countries and was followed with another record breaking year on 2019 with almost 1000 players attending the main event.
Tyyni is not the only disc golf event we are hosting as we ran over 100 events during 2019 all over Finland and Europe. Most recognized events of ours are NBDG Tuscany Open and NBDG Fuengirola Open. Most familiar and popular concept of ours is NBDG Amateurs which have been huge success all over Finland.
2020, there was no eligible media teams out there yet to exist to capture disc golf events efficiently and event-friendly and no one was to plan doing live broadcasts in the future. Our vision included live streaming and wide media from biggest events so we gathered our own Media Team to capture our best events and release them as post-produced videos to Youtube.
COVID-19 changed most of our plans, biggest events cancelled, Media projects postponed and much more. In other hand, disc golf was founded by many new people because COVID made people go outdoors and find new sports to spend their freetime on. Our Sibbe Disc Golf course got many new players and we got more resources to put into it and started to build the way to being one of the best courses to visit in the world.
At the end of 2020, our Youtube channel growth to over 20 000 subscribers and almost 3 million views and our plans to start a professional disc golf tour was set forward.
2021 we were able to put out the first multi-camera live broadcasts from Finnish Nationals at Oulu. That was the start of Disc Golf Stream, the PPV platform offering live broadcasts from the top European events.
2022 together with Disc Golf Stream the European Pro Tour started to operate. Tour aimed for professional disc golf athletes and their fans.
During 2023 our events will be in the calendar again with a higher count than ever. Hosting higher profile events more than ever and live broadcasting more media than ever. EPT:s first season was a success and the second season looking to be even better.
With great partners like Latitude 64, Prodigy Discs, Ford and many others, we have everything to offer what Disc Golfer needs, now and in the future.
I (Juha) and all of our staff want to welcome you to our events, watching our videos and to the store. See you on the course and grow the sport!
Juha Kytö
Natural Born Disc Golfer
Founder
juha@nbdg.fi
Terhi Kytö
Co-owner
terhi@nbdg.fi
Mikko “Mike” Wikman
Partner & Event Manager
mike@nbdg.fi